The application for the Startup in Residence Amsterdam Metropolitan Area is closed!


If you have questions, these can be submitted by sending an email.

Who can apply?

Participation in the Startup in Residence programme is also open to scale-ups (in the starting phase), social enterprises and innovative small to medium-sized enterprises (SMEs). We use the term ‘Startup’ as an umbrella term for all these types.

What do we define as a startup for this programme:

  • the business must consist of natural persons or a legal entity;
  • if the business consists of a legal entity, the business must not have been registered with the Dutch Chamber of Commerce or a similar chamber in its country for longer than five years;
  • if the business consists of a legal entity, the business must have no more than 50 salaried employees;


  • the business must own an MVP/prototype/beta version;
  • the business must not yet have paying customers for the product provided as the solution by the business. The participating municipalities have the intention of becoming launching customers;
  • the business must be able to align its features set with the market situation. We expect the business to be flexible and open to adjustments;
  • the business must not be a startup that has originated from another business that has 250 salaried employees or more.
  • Be aware that the programme will demand at least 1,5 day per week of your time


The assessment committee invites three startups per issue who can give a pitch for the assessment committee. It is up to the startups to decide on how they will do this (pitch, film, etc.), but they have a time limit of 10 minutes. Subsequently, the assessment committee will get an opportunity to ask questions for 10 minutes. Lastly, an interview of a maximum of 30 minutes will be conducted to explore the motivation of the Startup for the Programme and the Challenge.

The assessment committee will arrive unanimously at one integral score based on the three criteria described below. The three aspects will be assessed conjointly, where each criterion has an equal weight. The assessment committee will give one integrated score because the integration of these criteria and the way they strengthen and positively affect another is an important part of the assessment.

The assessment committee will take note of the following aspects:

1. Vison and innovation

The assessment committee will look at the following aspects of vision and innovation. The more persuasive the vision and innovation, the higher the assessment.

  • What is the company vision in tackling the social or urban Challenge and to what extent does it contribute to solving the social or urban Challenge?
  • Is (the design of) the concept in the short and long term unique?
  • How creative and innovative is the bid (whilst not losing sight of the chosen Solution method)?
  • To what extent does the product already exist and to what extent is the product innovative?
  • Is the technology innovative and can it be used for implementation with respect to the social and urban Challenge?

2. Impact

The assessment committee looks at what the positive impact on the City and/or its inhabitants could be. The bigger the expected positive impact, the better the evaluation of the committee.

  • The use of manpower, scope and task distribution across the Startup;
  • Which possible results will the product or service have in the short and long term?
  • How can the currently available prototype or beta be further developed?
  • To what extent does the product or service contribute to the Solution of the social and urban Challenge in question?
  • What are the impact goals and how do you intend to achieve them?
  • Why is it likely that your Solution will succeed?

3. Realisation and implementation

The assessment committee will look at the following aspects of the realisation and implementation of the solution. The more specific the proposal for realisation and implementation, and the more confidence this instils, the higher the assessment.

  • How feasible is the Solution?
  • How easily will the product/service be deployed and implemented?
  • Is the timeline realistic and is it financially feasible?
  • Who implements the Solution?
  • How many hours per week is the team available?
  • Does your team have all the necessary know-how? What is missing?
  • Who maintains the Solution?
  • What does this require in terms of cooperation with other departments of the participating municipalities or external suppliers?
  • What will the product or service look like in the short and long term and what are the future prospects if it becomes a success?
  • Taking into account broader future implementation, what is the scalability of the offered products and services and how can they be replicated in other cities?
  • Does the Startup have a clear expectation regarding the participating municipalities’ role in order to realise its Solution?