Mentors & Partners

Support whenever you need it

The leadmentors of the programme will guide you during the whole programme. They will measure progress weekly and help you when needed. At the beginning of the programme there will be a matching between startups and mentors.


Joost Nellen I help startups to turn their ideas into a viable proposition for clients in the public sphere. My focus lies in urban challenges regarding spatial planning, wellbeing and environment. I want to make sure chemistry within startups is right so that nothing stands in the way of realising their full potential.

Joris de Leeuw I have a background in the tangible world of architecture but now I’am also applying my skills and knowledge in the virtual world of digital applications. As co-founder of startup Wander I participated in the very first Startup In Residence Program, developing the app Wyzer as a way to support crowd management in Amsterdam.

Bas Snippert innovation. Resilient and focused teams are fundamental to every successful startup, without exception. That´s why I specialize in helping founders and their teams to optimize their human capital, combined with a pragmatic toolbox to support their overall development.

Pim Stevens Pim Stevens has worked for several telco’s. As Program Manager he has led a series of new product introductions on Smart City- and IoT and became a mentor of Startup Bootcamp. He founded CityAdvisors and started to advice cities on strategic issues. With great pleasure he works with the City of Amsterdam and is looking forward to share knowledge, network and creativity with you!

Tim van den Heuvel Bringing together the digital and physical world in a viable business model is what makes me tick. Knowing the dynamics of large corporations and having a background in design and IT, I can help with bringing in different perspectives, maximizing team-synergy and be the linking pin where needed.

Lindy Hensen I love accelerating innovation at startups and corporates. My focus is on innovations that relate to industrial challenges in food, materials and energy. I help startups to design their business amongst others by coaching and actively connecting them to my network at corporates. The goal: to find a scalable business model that is able to bring sustainable results!

Tom Hallowes I work hard at getting under the skin of new companies so they can quickly realise their potential, what the market has to offer and how they can grow both nationally and internationally. I work hard at making sure the internal dynamic is right from the startup of the business through to succession.

Toon Branbergen Building and coaching the best teams to launch awesome innovative products & services that stand out in the market!

Knowledge & Expertise