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Encourage bicycle use among young people – Closed

Inactivity is increasing among young people. Today, 82% of people aged 12 to 18 do not meet the Dutch standard for healthy exercise (Nederlandse Norm Gezond Bewegen), which prescribes at least one hour of moderately intensive exercise daily, of which two hours a week are specifically aimed at improving physical health. An active lifestyle is beneficial for one’s health, and sufficient exercise also stimulates young people’s cognitive development. Cycling is one way for young people to get more exercise. More bicycle traffic furthermore contributes to safer traffic and to a more accessible and sustainable city.

In Amsterdam, young people cycle less frequently than in the rest of the Netherlands. Of all the young people in the city, approximately 35% travel to school by bicycle, while the rest of the country averages 70%. There are several reasons for this difference, including the distance to school, the extensive public transport network acting as an alternative, and the weather*. One striking fact is that those who do cycle to school are mainly HAVO and VWO pupils.

For Amsterdam, there is no recent research about the factors that determine why certain young people do not or rarely cycle, or what young people need to get them back on the bicycle. As an overall trend, we see that young people in the city districts of Noord, Zuidoost and Nieuw-West, girls and VMBO pupils are least likely to cycle to school. We also notice a growing use of scooters by Amsterdam’s youth.

The issue:
Motivate and encourage young people in Amsterdam (12-18 years) to make more use of the bicycle, both to travel to school and in their leisure time.
Your solution may also serve to get young people to exercise in ways other than cycling. An electronic solution or an intervention that requires an adaptation of public space are amongst the possibilities to consider. The emphasis should be on reaching one or more of the target groups identified above.

Specific supplementary (suitability) criteria/competencies to be met by employee(s) of the startup in order to bid on this issue, evidenced in the bid by means of a reference:

  • You have knowledge of young people’s lives and lifestyle in general;
  • You are familiar with Amsterdam’s bicycle policy and associated products;
  • You can tailor your means of communication to young people;
  • You are familiar with the City’s corporate communication style (www.amsterdam.nl/stijlweb);
  • You have knowledge of and/or good ideas on applying conscious and unconscious forms of influencing behaviour (nudging).

Issued by: Sport, Verkeer en Openbare Ruimte, Amsterdamse Aanpak Gezond Gewicht, GGD

* Source: Fact sheet ‘… want fietsen is wel erg gaaf’, Department for Research, Information and Statistics (OIS), 2008