Application/who can apply

I am a student, can I apply?

Yes, students can apply.

Is it necessary to be registered in The Hague in order to participate ?

No, you should only be able to work for minimum of two days a week in The Hague and attend all the workshops.

If I do not have a prototype because I offer a service, is it still possible to participate in the programme?

Yes, it is possible. It is essential that you are able to answer the question: “What could we make at a minimum to get our product/service functioning to prove it is a solution to a problem?”.

Do I need to formulate my questions in English?

You are allowed to formulate your questions in Dutch or in English.

Are there any costs involved?

There are no costs involved. We do expect you to travel to The Hague at own expenses.

Do I need to have a KvK (Chamber of Commerce) registration in order to apply for the programme?

Yes, your startup must be registered at the Chamber of Commerce.

Does the proposal need to be written in English?

The proposal can be written in English or Dutch.

I have questions about the program, where can I send them to?

Please send your questions to [email protected]

Is it possible to apply for multiple urban challenges?

Yes you can apply to multiple challenges, but you can only win with one entry.

When will the registration be open?

Registration for the fourth edition is closed. Follow our social media channels to stay updated on new challenges.

What does the application entail?

  • a document (max 10 A4s) with a clear description of your concept/pitch deck
  • a pdf-document with a few questions, that be found on

The application format and list of questions can be found in Appendix 3 of the Tender Guidelines.

Is it possible to apply with an initiative that has received support already?


Is registration as a foundation at the Chamber of Commerce sufficient?

Yes, you can start as a foundation. However, if you want to make profit as a startup, it would be advisable to register as a startup.

I want to know more about a specific challenge.

You can send your questions to [email protected]


Where can I find more information about the criteria for the Startup in Residence programme?

The municipality of The Hague will look at the following aspects when evaluating the proposal entry:

  • Vision, innovation and impact (the quality of the problem description, extent to which the solution solves the problem, innovativeness of the solution)
  • Realisation and implementation (how easily the solution can be implemented and whether the timeline is financially feasible)
  • Continuity (how far along the startup is and their experience in entrepreneurship

Further information can be found in Chapter 4 of the Tender Guidelines.

Do I get my own office for the coming four months?

The municipality will provide the selected startups an office space at Apollo 14 in the Binckhorst The Hague during the SIR programme (September-December).

I have questions about the programme

Questions can be sent to [email protected]

Is there another way to show my concept if I do not have an MVP?

In order to take part in the programme, you must have at least an MVP.

What is phase 1 (concept phase)?

This is the applicaiton phase. Phase 1 runs from April 10th till June 20th. Startups can sign up for the programme between April 10th and May 22nd (midnight). On June 13th a maximum of 3 highest ranked startups will be selected per challenge to participate in phase 2. An introduction meeting with civil servants and the selected startups will take place on June 20th.

What is phase 2 (validation and alignment)?

Phase 2 runs from June 20th till July 20th. Selected startups will receive a parttime program (few workshops) in the problem-solution fit. This is a great opportunity for startups to achieve a high level of validation and to be part of a comfortable startup community. Startups will pitch their solutions in the first week of September. Based on the revised proposal entry and the pitch, the jury selects a maximum of 1 (highest ranked) startup per challege. Startups will be informed about their participation in the programme after the pitches.

What is phase 3 (action and pilot)?

Phase 3 is the ‘Startup in Residence programme’ which will take place from September until mid December 2019. In this programme startups receive various trainings, mentors with a range of expertise, startups do experiments in the city and come up with an action plan for their solution. Startups remain in contact with their challenge owner for guidance and feedback during the course of this programme.

What is phase 4 (further development & implementation)?

Phase 4 takes place when the Startup in Residence programme ends mid December. In this phase startups will work on further developing a proposal for building a prototype or starting a pilot.

Business Plan

To what extent must the product be built before the presentation? Must there be a beta version or a design?

You must provide a document with a clear description of your concept and a document answering a list of questions (see Appendix 3 of the Tender Guidelines). How you present your concept is up to you.

What are the criteria for a successful solution?

After being selected for the SIR programme (phase 3), the startup will work together with civil servants on the solution. Before civil servants decide on whether or not to pilot the solution, criteria for a successful solution will be decided together.

Can the idea also be a service instead of a product?


Is having a business plan/model optional or required?

When applying for Startup in Residence, the startup should submit a document clearly describing the concept for their solution for the urban challenge (see appendix 3 of tender guidelines). A full business plan is not required. if selected, startups will further develop their business plans during the programme. 

What is the deadline for registration?

Registration for the fourth edition is closed.