Year 2016
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Buzzing Beatrixkwartier

Devise an idea, technical solution or matchmaking process that facilitates contacts between workers active or living in and around the Beatrixkwartier. Can you motivate this group to organise more for themselves based on shared interests?

The Beatrixkwartier: a dynamic place in the city

Large companies have a significant presence in the Beatrixkwartier. These are also the companies that embrace the new way of working and open forms of collaboration. These companies go full steam ahead with automation. The result is an increase in the number of vacant properties, that, in turn, are being filled up by numerous smaller companies, bringing with them a new dynamism.

A different way of working

This calls for the place of work to be different. Large companies have numerous internal relations, departments and contacts. Smaller organisations tend to be network organisations to a much greater extent and depend on good, informal external relationships to stimulate growth and innovation. Talented employees also feel drawn to organisations that have a tight-knit, informal, local social and commercial network. Personal encounters actually serve as a means of generating drive and motivation and acquiring knowledge.

Changes to the Beatrixkwartier

The Beatrixkwartier is changing into an attractive place to work. Major residential construction projects that include food & beverage outlets are on about to start. The Beatrixkwartier Green Business Club is one example of an initiative. It was established by investors and local users as a way of making the Beatrixkwartier more sustainable and vibrant.

Not a matter of space

There is no shortage of space. 300,000 m2 of office accommodation, much of which remains unused in the evenings and at weekends. There are also food & beverage facilities, car parks and a conservatoire. The Beatrixkwartier Green Business Club also has a pop-up park that is available for initiatives.

Could all this provide space for the next meet-ups, for an open-air cinema, lunch concerts, network events or a sports tournament? How can more local buzz be brought to the Beatrixkwartier? This is the question for you. However, it should all result in more face-to-face contact between the knowledge workers, residents etc in the area.

How to get the Beatrixkwartier buzzing

Devise an idea, technical solution or matchmaking process that facilitates contacts between workers active or living in and around the Beatrixkwartier. Can you motivate this group to organise more for themselves based on shared interests?

A hotspot for talent

Startups: Can you think of an idea that changes the Beatrixkwartier into a place that puts talent in the spotlight? Can you come up with a solution to attract small organisations? Can you create a concept that helps convincing these organisations in recognising the potential of the area?

Buzzing Beatrixkwartier

Criteria

The solution should primarily focus on workers in the 20-35 age group.

More information:

To get an idea about creating Buzz: hereby some background information about the theory behind local buzz (see page 11): https://issuu.com/ruimtevolk/docs/innovatiemilieus_publicatie_def_web

Contact person within the municipality

Paul Kersten

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Do you have a solution? Apply now for Startup in Residence The Hague

Interested in the other urban challenges? Read all eight urban challenges.