The challenge: Develop a (financially) viable product/ service with which The Hague city centre can improve customer satisfaction and positively surprise the customer/visitor.
Even more hospitable
The Hague city centre must become even more hospitable with innovative commercial products and services by using the city centre as a ‘Living lab’ familiar and unfamiliar Touch points in the Customer Journey (both online and offline).
Improve customer satisfaction
Throughout the Customer Journey (from before, during and after their stay in the City Centre), we want to improve customer satisfaction based on the four following principles:
The Hague City Centre is successful, dynamic and is pioneering in partnerships (e.g. PPP/ Bureau Binnenstad and the Retail Innovation Agenda). In order to become and remain future-proof, the City Centre wants to continuously innovate and respond to developments in technology, consumer behaviour and possible competition (e.g. Mall of The Netherlands). What can we learn from our competitors and how can we continue to be distinctive?
Develop a (financially) viable product/service with which The Hague city centre can improve customer satisfaction and positively surprise the customer/visitor (“I never expected this in The Hague. I must tell other people!”).
Additional demands / criteria
What to do and what not to do?
Note: the threshold for participating/using the solution must be as low as possible for entrepreneurs in the City Centre (retail/catering)
Use the extensive network of The Hague around retail and city centre, particularly of:
Contact person within the municipality
Martijn van Dam (DSO/Economie)
Ad Dekkers (Bureau Binnenstad)
Isabel van der Maas (Retail Innovatie Agenda)
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