Applications are closed!

The application deadline expired on April 9, 2018. But we will return for a second edition in 2019! Keep an eye on our website for more information.

Application procedure

The application procedure consist of the following steps:

Application procedure

  • When you apply, you will be asked to fill in an application form. The questions will cover the basics of your startup and the solution you offer to the challenge.
  • To give you a better understanding of the challenges, depending on the interest, the provincie Zuid-Holland will organise an information meeting a few weeks prior to the application deadline.
  • A number of applications per challenge will be selected to present their solution to the selection committee.
  • Based on the bid, the pitch, and the responses to the questions asked by the assessment committee, the assessment committee will decide which startup has been selected to participate.

See the timeline of our 2018 programma to get an impression of the procedure. 

Who can apply?

What do we define as a startup for this programme:

  • The business must not have been registered with the Dutch Chamber of Commerce or a similar chamber in its country for more than four years;
  • The business must consist of natural persons or a legal entity;
  • If the business consists of a legal entity, the business must have no more than ten salaried employees;
  • Startups must be able to align their features set with the market situation. We expect the business to be flexible and open to adjustments;
  • The business must not be a startup that has originated from another business that has 250 salaried employees or more.


The assessment committee consists of representatives from the programme, experts on innovation and entrepreneurship, and the civil servants responsible for the specific challenges

The assessment committee invites any number of startups per challenge to pitch for the assessment committee. It is up to the startups to decide on how they will do this (pitch, film, etc.), but they have a time limit of 10 minutes. After the pitch, the assessment committee will get an opportunity to ask questions for 10 minutes. The startups will be selected based on these 20 minutes and the application.

The assessment committee will arrive unanimously at one integral score based on the three criteria described below. The three aspects will be assessed conjointly, where each criterion has an equal weight.

Assessment criteria

The assessment committee will take note of the following aspects:

1. Vision and innovation

The assessment committee will look at the following aspects of vision and innovation. The more persuasive the vision and innovation, the higher the assessment. Think about including the following elements in your proposal:

  • What is the company vision in tackling the challenge and to what extent does it contribute to solving the challenge?
  • How unique is the design of the solution in the short and long term?
  • How creative and innovative is the bid whilst not losing sight of the chosen solution method?
  • To what extent does the solution already exist and to what extent is the solution innovative?

2. Impact

The assessment committee looks at what the positive impact on the provincie Zuid-Holland and/or its citizens could be. The bigger the expected positive impact, the better the evaluation of the committee. Think about including the following elements in your proposal:

  • To what extent does the solution contribute to solving the challenge?
  • What possible impacts will the solution have in the short and long term?
  • What are the expected (positive /negative) spin-off and spill-over effects of the solution or service?

3. Realisation and implementation

The assessment committee will look at the following aspects of the realisation and implementation of the solution. The more specific the proposal for realisation and implementation, and the more confidence this instils, the higher the assessment. Think about including the following elements in your proposal:

  • How feasible is the solution? How easily will the product/service be deployed and implemented?
  • Is the timeline realistic and is it financially feasible?
  • Who is responsible for implementation and maintenance?
  • The use of manpower, scope and task distribution across the Startup (team) will be examined
  • What does this require in terms of cooperation with another department of the provincie Zuid-Holland or external suppliers
  • What will the solution look like in the short and long term, and what are the future prospects if it becomes a success?
  • Taking into account broader future implementation, the assessment committee also considers the scalability of the offered solution and how they can be replicated in comparable parts of government.
  • The Startup has a clear expectation regarding the provincie Zuid-Holland’s role in order to realise its solution.