Three things are essential to me in work: adding value for a goal that has relevance and is beneficial for society, entrepreneurial attitude & a passionate team that works based on involvement & trust. Art & stories always play a role too as a unique messenger, crossing borders and building bridges. If implemented intelligently it is a powerful force to catalyze change. For me social entrepreneurship is the sustainable business model for solving the world’s main challenges. And we need stories to make change happen and artists are the best storytellers. In my role as director nowadays at FOTODOK we bring those stories together.