We are Lea Ward and Sophie Geelen from Cnote. We have been closely involved with SIR for the last three years, as mentors, trainers and we developed the SIR Toolkit. It is our passion to help young companies become 100% ‘customer driven’. As trainers we focus on providing startups with as many practical tools and examples as possible. We hope to inspire startups to ask questions and listen to their customers, to bring the customer view in.