LEDSLEAD is a young startup that specializes in interactive LED technologies to motivatepeople to train and reach personal goals with running. It is our goal to create an innovative and interactive environment for the users of the public areas of the Zuidas. The system can be used by professional and also recreational users. If the system is not used by runners, it can be used as an art object that creates a safe and creative environment. LEDSLEAD is created by two students from Hogeschool Amsterdam (HvA).
http://ledslead.nl/