ECO coins are earned through sustainable actions. Eating meat-free meals, installing solar panels or just riding a bike to work can earn you ECOs which you can spend in our marketplace to buy sustainable experiences, exclusive discounts and circular products.
Why is this needed? When you cut a tree and sell the wood, you will earn money. When you plant a tree, you are creating value, but you won’t get paid. Our ecology and economy are out of balance. We want to create a new value system that helps motivate citizens, businesses and governments by encouraging them to act in a more sustainable way through a fun and engaging experience. The ECO coin is a new way to track, measure and reward sustainability so that now you can do good and get paid.