WASTED is a locally-rooted initiative that breaks away from linearity and accelerates the transition to circular city making. The novelty of WASTED lies in its people-focused attitude, which is realized through the reward system and educational activities. The reward scheme revolves around the generation of currency valued on waste, where the act of waste separation is rewarded with digital coins that provide discounts & benefits at local stores & businesses. Since its launch, WASTED has proven itself as an important enterprise, not only accelerating environmentally conscious action and sustainable consumption but demonstrating itself as a scalable solution to increase household recycling rates.


Francesca Miazzo
Sietse Gronheid
Elisha Weeber