Challenges

The next retail monitor

The Hague

Develop new and smart ways to update the retail monitor and make it more attractive.Our objective: Continue to be pioneering in presenting information per shopping area, developing a retail monitor 2.0.

The retail monitor

Every four years, the municipality of The Hague performs the retail monitor (detailhandelsmonitor). It is unique for a municipality to analyse the situation per shopping area in this way. The retail monitor is an important policy document within the municipality. In addition, the monitor is often used by the Haags Retailpunt, real estate owners, estate agents, shopping areas and other stakeholders for the insight it provides into important figures and statistics relating to a shopping area. Which consumer visits the shopping area? What is the average rent there? And are the businesses organised in a collective?

Data visualisation

The monitor shows interesting information which can be presented in a much more attractive way and which could even be more interesting with current and open data. The market is constantly changing and data becomes outdated relatively quickly. These developments ensure that we will and must change to continuously meet the need for information related to these shopping areas. We have the following data available: the data from the current retail monitor (2013) and the data from the new monitor, which is currently being performed. In addition, we would like to explore together with the startup what options new data sources can offer our monitor.

The challenge

The challenge: Develop new and smart ways to update the retail monitor and make it more attractive.Our objective: Continue to be pioneering in presenting information per shopping area, developing a retail monitor 2.0.

Urban Challenge: The next retail monitor - Startup in Residence

Urban Challenge: The next retail monitor – Startup in Residence

 

Additional demands / criteria

Yes

  • bite-sized and attractive presentation of the information
  • new data sources with current information

No

  • dashboard which people have to use themselves
  • data sources with a relatively high investment

More information 

Explore the current version of the retail monitor

Contact person within the municipality

Hester Bunnik (programme manager Smart Shopping (Haags Retailpunt)

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